Downtown Boulder goes mobile

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On Jan. 5, the Downtown Boulder Business Improvement District formally launched a mobile version of its website at m.boulderdowntown.com.

The mobile site can be accessed on not only Blackberrys and iPhones but virtually any web-enabled cell phone, smartphone or other mobile Internet device.

Mobile visitors to the site now can quickly and easily search for events and business listings, as well as maps and directions.

“In the past year, we have embraced social media and seen how it can enhance our overall marketing and public relations efforts,” said Terri Takata-Smith, director of marketing for Downtown Boulder. “Visitors to Downtown Boulder want information right at their fingertips. We felt it was important to develop and provide an efficient, effective and friendly mobile browsing experience for these users.”

More information about Downtown Boulder is available at www.boulderdowntown.com.