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Thursday, February 27,2014

Why breweries shouldn't make Super Bowl bets

Payback is an IPA

By Josh Gross
There’s an old saying that payback is a bitch.

But it turns out it’s actually an India Pale Ale.

After a drubbing so severe that Comedy Central’s Jon Stewart called it “the Seahawks ‘bring a Bronco to work day,’’’ Downtown Boulder’s West Flanders Brewing has to make good on the Super Bowl bet it made with Seattle’s Elysian Brewing.

Starting this week, they’ll be pouring a specialty batch of Boom! IPA, made with a blend of experimental hops and no shortage of gloating. Also, they’ll have to fly the Seahawks flag. Boom!, indeed.

“We think it’ll be rich and glorious enough to wash away the bitter taste of defeat,” WFB said in a press release.

Elysian co-founder David Buhler will be on hand for the tapping on Thursday, March 6. We’re sure he’ll be gracious.

If you need something a little stronger to prepare for dredging up the disproportionately bitter memory of someone that lives in the same state as you not throwing a ball very well, Avery Brewing has just the thing: the Strong Ale Fest, which will be going down Friday, Feb. 28, and Saturday, March 1.

“To make it into this fest, a beer must be 8 percent ABV or higher and represent something very special from the heart and soul of its creator,” says Avery’s website.

Unmentioned is what it will take to make it out of the parking lot. We’re guessing a cab.

Friday strong ale-ing will run from 5 to 10 p.m. at the Avery Tapoom, and Saturday’s will run from 12 to 5 p.m. Tickets are $50 and available through eventbrite.com. All proceeds will go to charity. But since Avery didn’t specify which charity, we’re going to go ahead and assume it will fund research into artificial livers to counteract the effects of Strong Ale Fest.

If you’d prefer to go the other direction and be a little healthier with your drinking, then the folks over at Kettle and Stone may have just the thing: the Traveling Light Mobi- Growler.

Any teenager who ever drank boxed wine may know this fiendish device by a more colloquial term: the space bag.

Perfect for hiking, slipping into a Camelback or stuffing into your trousers before you go into a movie theater, the lightweight, shatterproof sturdy beer sacks are now available at Kettle and Stone for only $6, with an extra $14 for a fill-up.

In one final note, Louisville’s Gravity Brewing has just inked a distribution deal with Tivoli Distributing, meaning that its beers should soon be available on a wider scale throughout Colorado.

“Gravity Brewing aims to produce sophisticated beers that the educated Colorado market will understand. We are ready to step up our distribution and we wanted to partner with a distribution company that understands this competitive craft beer market,” Gravity founder/brewer John Frazee, said in a press release.

We here at BW commend Gravity for stepping up its game.

But we’d also advise it to learn from West Flanders and avoid Super Bowl bets.

Respond: letters@boulderweekly.com

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Thank you for mentioning our new sustainable Traveling Light Mobi-Growler yesterday!

Wanted to briefly provide your readers with information on "Why Mobi-Growler Rocks"! and links to more information.

Designed by brewers for the active, outdoor beer enthusiast Mobi-Growler is the perfect alternative to fragile glass and heavy steel growlers!  

Mobi-Growler is the only Patented, FDA approved and BPA Free flexible beer vessel designed to preserve and transport Craft Beer and all carbonated beverages.  

Mobi-Growler preserves craft beer better than any vessel due to it's ability to Eliminate 100% of Light  and Oxygen!         

Features:  Reusable|Pack-able|Stack-able|Flexible| Light Weight|Durable|Mobile|ZERO Taste Transfer| Made In U.S.A. 

Sustainable and GREEN - Lowest carbon footprint packaging available! Ship flat and produce less waste | Case of 200 = 22 LB box!  

Find more about Traveling Light Mobi-Growler:

www.craftbeeronthego.com

www.facebook.com/mobilebeergrowlers

www.twitter.com/@MobiGrowler

www.youtube.com/user/MobiGrowler

Product Specs @ www.facebook.com/notes/mobi-growler/mobi-growler-rocks/584698654945885

#growlon #takeitwith 

Thanks for the space!  

 

REPLY TO THIS COMMENT

That mobigrower pouch is the best thing we have seen for beer in a long time.  We bought them in Denver and Seattle for all kinds of events and they are way better than a glass jug.  Amazing that with no airspace,  it locks in the flavor.  Way more convenient.  This is far better than glass.  We cant wait to go to this place and get some more.

 

@ BeerGeek - Hit us up on facebook for additional info and contact! Can Have your case of 200 Mobi-Growlers in a 22 lb box to your door in 5 days! #growlon

 

REPLY TO THIS COMMENT

That Kettle and Stone pouch is too cool. Can we buy those pouches for beer over here in Columbine?  Can we re use them over and over again?  We want a box of them for our homebrew club. Can we get 100?

 

@patrioticflagbearer Yes! reusable with no taste transfer! BPA Free and no better vessel #sweeter for home brew sharing! We have clients who fly with Mobi-Growlers regularly and share those kind craft brews globally! Hit us up on facebook at facebook.com/mobilebeergrowlers for direct contact 411! #growlon #takeitwithyou #travelwelltravellight with Traveling Light Mobi-Growlers!

 

 
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