A three-person Boulder company, Rage Digital, has developed an application for the iPhone that is geared for Winter Olympics spectators: the cowbell.
Alpine sports fans ring cowbells to support skiers and snowboarders, mostly because it’s hard to make noise clapping in mittens and gloves.
Two snowboarders and their partner, music industry veteran Ted Guggenheim, developed the Cowbell2010 App that recently hit the iTunes Store. The Cowbell2010 App has a virtual cowbell that you can wrap in any country flag you choose and ring loudly, like a real cowbell.
The app costs $0.99.
Guggenheim, who has worked with Sting and managed The Samples, purchased and recorded more than a dozen different cowbells in a sound studio to get just the right tone. Once they found the perfect ring, the 24-year-old programmers went to work on the rest of the app, adding a complete Olympic event schedule, live medal count by country, a Twitter feed from more than 150 Olympians, and a Live Wall, where fans can upload pictures of themselves and their friends or comment about the games.
More information is available at www.cowbell2010.com.
