The chubby-cheeked baby, named Lindsay, is referred to by another baby in the ad as a "milkoholic" prone to stealing boyfriends. The ad ran during the Super Bowl and the Olympics.
Lohan states in the suit that E-Trade did not receive her permission to use her "name and characterization."
"I believe a lot of people observed it and pointed it out (to Lohan)," Ahuja said Tuesday. "There's every reason to be upset because it is using somebody's name without the permission of the person. Somebody's using her name for their own commercial benefits."
But why does Lohan think the ad is mimicking her?
Ahuja says Lohan's "persona" is reflected in the ad.
Does Lohan drink a lot of milk?
Ahuja wouldn't say.