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Home / Articles / Movies / Television /  10 things to love about 'Mad Men'
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Monday, March 22,2010

10 things to love about 'Mad Men'

By McClatchy-Tribune News Service

"That's life. One minute you're on top of the world, next minute some secretary's running you over with a lawnmower."

Joan Holloway Harris

———

With its melancholy, mesmerizing third season coming out on DVD this Tuesday, I spent a recent weekend re-watching "Mad Men." The series, as its fans know, is set in a fictional Madison Avenue ad agency called Sterling Cooper (for its founders, Roger Sterling and Bertram Cooper); with the current story unfolding in 1963. Here are 10 of my favorite things about the show, created by Matthew Weiner, which will return to AMC this summer for its fourth season.

1. Joan.

Christina Hendricks silkily gives the former office manager a breathy voice and take-charge dignity, even when things don't turn out well — like her marriage to sad-sack surgeon Greg. Ever poised, Joan stood by him this season, loyally encouraging and sympathizing and only once irresistibly whupping him with a vase. And what Hendricks does with cigarette smoke, when Joan unexpectedly runs into a former rival (Roger's new wife, Jane), is ridiculously entertaining. This woman doesn't need words.

2. Roger.

The agency's co-founder, a wealthy man who wears his entitlement with devilish charm, has a past relationship with Joan that flutters across the season: Roger, it seems, has never quite let her go. Played with offhand panache by John Slattery, he sauntered through the season, frequently showing up to deliver the episode's funniest line. The agency takes him for granted, and "Mad Men" watchers might too. But anyone who gazes at a suit of armor in a staid colleague's office and wonders aloud, "You ever get three sheets to the wind and try that thing on?" is indispensable.

3. The light.

Christopher Manley, the third-season cinematographer, produced artful images that you wish you could see on Cinerama's screen — specifically, the kind of tender, delicate light that illuminated Don and Betty's wistful kiss in a garden, or Sally's room as she sleeps next to a night light. Though this show frequently reminds us that the past isn't perfect, the look of it certainly is.

4. Betty.

January Jones' unhappy housewife was miserable for much of the season, constantly brushing away her eager daughter with a brusque "Go watch TV." But watch how Jones creates a woman determined not to grow up: Betty's slight lisp (like her Sally's), her way of not fully enunciating her words, her way of covering emotion with a pout, her icily beautiful fury, and the surprising richness and maturity her voice took on when she spoke Italian in Rome. You see that her anger comes from her powerlessness — a powerlessness that she's loathe to relinquish (she's drawn to the father-like Henry), but nonetheless despises. That trip to Italy, like the happy early days of her marriage, was over too soon.

5. Sally.

Young Kiernan Shipka, with her saucer eyes and Shirley Temple curls, broke my heart on a weekly basis this season as Don and Betty's daughter, Sally (whose age, I think, hasn't been mentioned, but who looks perhaps 9 or 10). This neglected child formed a bond with her Grandpa Gene, a rare adult who looked at her as if he actually saw her; tried to understand as her beloved daddy tried to break bad news ("You said you would always come home," says Sally, like a knife into his heart); and stared at her beautiful mother as Betty put on lipstick, both of them seemingly alone.

6. The calendar.

Many TV shows seems to exist in a perpetual summer, but we always know where we are in "Mad Men," both through the true events that affect the characters (this season, set in 1963, included JFK's assassination and Martin Luther King's "I Have a Dream" speech) and the sense of a year going by. Seasonal parties are thrown, Halloween costumes donned, Christmas trees decorated; giving us a sense that it's all unfolding in real time.

7. Peggy

The show's youngest adult character, played with thoughtful meekness by Elisabeth Moss, is an ad-copy whiz who's occasionally all too aware that she's in a little over her head. This season, her working relationship with Don was troubled — she was, he thought, wanting too much too soon, and wasn't particularly kind as he told her so — and, outside of work, she explored freer sexual territory. You could almost forget about the baby she had in Season 1 — until Moss subtly shows us, in a throwaway scene in which she gives Don a baby gift, that Peggy hasn't, and never will.

8. The costumes.

Designed by Katherine Jane Bryant, the "Mad Men" clothing speaks volumes: the conservative simplicity of Don's white pocket square; the youthful, almost goofy blue of Pete Campbell's serge suits; the buttoned-up and bow-tied dresses that entrap Peggy; the stylish party wear for Betty, a former model who yearns for her earlier life; the way that Joan's office dresses are conservative in style yet daring in their form-fitting cut.

9. The wives.

Even the minor characters on this show have their moments, such as the wives of three supporting characters: Sal's sweet wife Kitty (Sarah Drew) facing a devastating truth in her marriage with a frozen smile; Pete's polished wife Trudy (Alison Brie), who's learned to manage her immature spouse with a trilling tone that sounds angelic but means business; Harry's wife Jennifer (Laura Regan), who bravely pretends that she's not being snubbed at a party where the pecking order of Sterling Cooper is all too evident. Though rarely appearing this season, these characters mattered.

10. Don.

No one wears a hat like Jon Hamm, and no one handles a ridiculously complex life like Don Draper, who looks like an Arrow Collar ad (note the snowy stack of shirts in his office drawer) and acts like an enigma wrapped in cigarette smoke. Hamm heroically resists making Don more likable; there's a coolness to the portrayal that perfectly fits a man who's walked away from one life only to mess up another. But Don learned a thing or two by the final scenes of the season ("You're not good at relationships because you don't value them," said Roger, nailing it as usual), and it was irresistible as he assembled, "Ocean's 11"-style, the pieces with which to kick-start his professional life. Season 3 ends with Don stepping into a new adventure. I can't wait to see where he goes next.

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(c) 2010, The Seattle Times.

Visit The Seattle Times Extra on the World Wide Web at http://www.seattletimes.com/

Distributed by McClatchy-Tribune Information Services.

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