LUSH Cosmetics is encouraging the public to head to stores this Saturday and pucker up for a cause.
LUSH will be partnering with Freedom to Marry, an organization dedicated to marriage equality, to host a “Kiss and Tell” protest at the chain’s various locations across the country this Saturday, June 18.
“LUSH is really a kind of ethically minded company,” LUSH Sales Associate Key Holder Allison Leidy of LUSH’s 1312 Pearl St. location says. “In the past we’ve had mainly animal rights and environmental causes. This is our first human rights cause that we’re supporting, and everyone in the store is really excited about it.”
The protest will occur at 11:38 a.m. across the country, with couples — both same-sex and heterosexual couples kissing — to signify the 1,138 rights denied to same-sex couples under the Defense of Marriage Act (DOMA), according to a LUSH news release.
Along with the smooching outside of each store, LUSH locations will act as a campaign centers for the next two weeks where members of the public can learn more about working to overturn DOMA.
“We have postcards set up that talk about our stance on gay rights, you can sign it, give your information, and we’re actually mailing them directly to the Senate, and we have tons of pamphlets,” Leidy says.
Stores will also be selling their “Freedom Foamer” bubble bar, a vegan, dark green-colored bubble bar, for $5.95, and all proceeds go to Freedom to Marry and its “Why Marriage Matters” campaign.
Leidy says she and her associates at the Pearl Street LUSH location are expecting a good turnout from the Boulder community.
“We have a Facebook page where we’ve had a lot of RSVPs [to the event] and a lot of people interested in the store,” she says. “I have yet to hear one negative response.”
All couples are invited to the protest this Saturday, but Leidy says the Pearl Street LUSH location is encouraging people to stop by and learn about the cause whenever they can.
“[We] encourage people to really come into the store, not on Saturday, but whenever they want because there’s a lot of information here and we all really support the cause,” Leidy says.