“And if that were true 35 years ago, then the theater would be dead by now,” says Sneed, the producing artistic director of the Colorado Shakespeare Festival.
Despite these statements, the timeless nature of Shakespeare’s plays has continued to draw generations of new patrons of the theater.
“I think for many people, an interest in certain things, whether it be theater or poetry or fine wine or gardening or religion or whatever, there are certain things people aren’t necessarily drawn to when they are younger and they are drawn to as they age,” Sneed says. “And theater, to some extent, is one of those things.”
The Colorado Shakespeare Festival is kicking off its 54th annual season with four plays, two of which are written by Shakespeare. Performances range from classic — with Shakespearean plays The Comedy of Errors and Romeo and Juliet, to bilingual — with special performances of The Government Inspector in the comedy’s native Russian language.
The festival opens with a matinee of The Little Prince on Saturday, June 25 at the University Theater, with a performance of Romeo and Juliet at the Mary Rippon Outdoor Theatre leading opening night later in the evening.
Though the reference to Shakespeare in the festival’s title indicates an adherence to the master playwright, it is not unheard of to showcase other more contemporary plays that are influenced by Shakespeare.
“He is the most produced playwright in the world today, so I think it’s reasonable to assume that most playwrights who write after Shakespeare’s time were in some way influenced by Shakespeare,” Sneed says. “So it’s about putting the work in context. The same is true of a Mozart festival or a Bach festival. You have these great artists whose art stands at or near the top of their field, and it’s the standard by which I think most people in the field today measure themselves.”
Sneed says he finds Shakespeare to be at the heart of theater and playwriting because of his complete understanding of the human condition.
“What he understood about human emotion — about love, about greed, about power, about ambition — all of those things, human nature hasn’t changed. And he found ways to articulate that as well or better than anyone has before or since.”
While the themes of Shakespeare’s plays are classic and his language and verse is beautiful, they are still dated. Sneed says he finds that a skilled actor can help the audience move past the aged nature of Shakespeare’s language to showcase the relationships between characters.
“Romeo and Juliet are teenagers in love — and as long as the actors are able to convey that, they can be speaking French, or they could be speaking Spanish,” Sneed says. “You could still get what they’re feeling toward each other. So even without the words, a good actor can convey that emotion and that human desire and that human need. “
Similar to its namesake, the Colorado Shakespeare Festival is a long-standing staple in the local theater community. Age-wise, Boulder’s festival is second only to the Oregon Shakespeare Festival, which has been around since 1935. The Colorado Shakespeare Festival became an official organization in 1958, but Shakespearean theater has had a presence in the campus community since 1898.
The Colorado Shakespeare Festival’s history did not leave it immune to the economic recession. The budget for the Colorado Shakespeare Festival is approximately $1.4 million. Between 2007 and 2009, expenses exceeded revenues by a total of $950,000, Sneed says. The Colorado Shakespeare Festival is a program under the College of Arts and Sciences, and the College of Arts and Sciences intervened to provide funds to help sustain the festival.
The Colorado Shakespeare Festival balanced the budget in its 2010 season, and is on track to maintain that balance in 2011. The festival has budgeted $50,000 devoted to replenishing the funds the College of Arts and Sciences passed on to the festival.
The festival has restructured its programming to help save money in a variety of ways. Rather than having two performances going at once, as was typical in the past, the festival instead will be showcasing one performance at a time, which saves money by requiring less manpower.
“That is a big money saver because it allows us to cut down on the number of people we’ve hired,” Sneed says.
The Colorado Shakespeare Festival has not sacrificed the elegant nature of the theater to adapt to the demands of the new media landscape.
“There is something about the live experience [that] the media experience will never ever, ever replace,” Sneed says. “And that’s simply that there’s an energy that is shared between people that are in the same room together at the same time. There is nothing like that. Nothing Steve Jobs at Apple or Bill Gates at Microsoft will ever create will replace that live experience.”