Find Local Events (pick a date)
 

 

 

 

 

 

 

 
Home / Articles / Today / Tech Today /  Microsoft Store mirrors popular concept of its rival
. . . . . . .
Give Through iGivefirst
Wednesday, December 2,2009

Microsoft Store mirrors popular concept of its rival

By McClatchy-Tribune News Service

As with Apple's staff, the employees do not work on commission, so they have all the time to answer questions from customers who may end up buying nothing.

The staff members are arguably the friendliest, most helpful employees Microsoft has ever hired. The Mission Viejo door greeter looks, and dances around, like Ashlee Simpson.

Another employee, who until recently worked for the Army National Guard, extols the virtues of Windows 7, then catches himself and says, "I'm starting to sound like a salesman!"

Microsoft corporate staff is not commenting on its stores. Apple won't return calls seeking comments.

"It's very hard for me to wrap my arms around it because what is going to differentiate it from other stores selling those same products" that run on Windows, said Jeff Green, a retail analyst in Mill Valley, Calif.

"As a way of marketing Windows 7, I thought it was brilliant."

Green predicts Microsoft will open more stores at a smaller size than the Scottsdale store to make them feel busier.

He doesn't think they'll match the presence Apple has built.

Apple now has 280 stores in 10 countries. The most recent opened this month on New York's Upper West Side featuring a glass arched roof and 200 employees on two stories.

On average, Green said the Apple stores make $4,250 per square foot, far above the average of $400 to $500 for specialty retailers.

In fiscal 2009, 18 percent of Apple's sales came through its retail stores, or $6.6 billion out of $36.5 billion. The company originally opened their own stores because it felt other retailers were not doing a great sales job on their product.

Victor Bremson, of Seattle, who was recently browsing at the U Village Apple store, has bought six Apple computers from the store, and he loves the one-on-one weekly consulting, which costs $100 a year.

"If I'm working on a project in Keynote, I will come in once a week," he said. "Tell me where (else) you can get consulting for $100 a year."

He shrugged when asked whether he would go to a Microsoft Store if one opened near him.

"We've been using Macs since the 1980s," he said. "Microsoft has been too late coming to the party."

Via McClatchy-Tribune News Service.

Continue reading: Page 1 | Page 2 |
  • Currently 3.5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
POST A COMMENT
No Registration Required
REPLY TO THIS COMMENT

I discovered your blog site on the internet and appearance a few of your early posts Keep in the excellent operate I just now extra your Rss to my MSN News Reader Seeking toward reading a lot more from you at a later time.

 

The post is absolutely fantastic Lots of great information and inspiration both of which we all need Also like to admire the time and effort you put into your site and detailed info you offer. I will bookmark your website. acne no additional opinions

 

sam
All these have actually changed a lot. They have actually made the world a bit easier for us to live in. that is why Microsoft is my home health care utah favorite brand in technology. They are definitely going to beat Google as well.

 

REPLY TO THIS COMMENT

Obama ends Africa tour of three analysts said the Burberry Shoulder Bags United States to non-cooperation lack sincerity International online news (reporter Zheng rule): July 2, Obama concluded Designer Burberry Outlet his visit to this African tour last stop in Tanzania, the opportunity to return to the United States. The Obama trip Burberry Dresses to three African countries, outside mixed reviews, some Burberry Top Handles people think that this visit opened a new chapter in US-Africa relations, while others say Obama cliche, Nike Free Run LunarGlide Femme lack of new ideas on the 2nd morning, Obama and the United States with former President George W. Bush visited in Tanzania invited to Burberry Coats attend the US embassy site, to the bombing in 1998 killed where Americans laid a wreath. A total of 11 US citizens were killed in that terrorist incidents. However, the two presidents appeared only several minutes, nor speak publicly. At the same time, accompanied by first lady Michelle Nike Air Max 95 360 Homme Obama's visit and his wife Laura Bush attended the Summit of African First Ladies. Since then, Obama visited an American power plant investment in Tanzania. Previously, he had just announced a $ 7 billion US dollars to help the African continent to solve the power shortage problem of the Nike Site Officiel five-year plan. Later, Obama and his wife took the opportunity to leave Tanzania, ending a six-day trip to Africa in 2009 when three of the first visit to Africa stayed 20 hours in total, compared Obama's duration and scale lines are indeed Africa 'spectacular.' Recalling Obama The African Bank, 'Trade and Cooperation' theme runs through the meantime. During the visit to Africa, Obama has repeatedly said he will work to build a new US-Africa relations, and announced Nike Free Run 3.0 Homme a number of new non-investment plan, including for the whole of Africa, $ 7 billion electricity plan, $ 4.2 billion of 'President emergency assistance program to combat AIDS, 'and $ 144 million for food security assistance to Senegal and the Sahel and the like. In addition, he also publicly expressed support for the extension of the expiration in 2015 of the 'African Growth and Opportunity Act,' saying it would extend to non-US economic and trade cooperation has brought great benefit. This series of 'show good behavior' are that the United States will increase Nike Air Max 95 Homme input to maintain US dominance of public opinion on the situation in Africa generally believe that if this series of initiatives have been implemented, the United States will certainly non-relational to a new level while the US presence in Africa will also be improved. However, analysts believe that this African country Obama selected line are relatively stable political situation in the country, domestic policy predictability, which is conducive to long-term American companies conduct business in Africa. Non-US cooperation seems to lack sincerity, Obama's commitments will be honored, whether Obama really can bring tangible benefits to Africa in the second term remains to be seen.

 

 
Close
Close