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The Race for the Most Ethical Water Bottle
The recession has encouraged us to cut our frivolous spending. Environmentalism has encouraged us to cut our frivolous waste. The result? The market for sustainably-branded products is more competitive than ever.
Take, for example, your options for purchasing a sustainable water bottle. Consuming water may seem like one of the simplest human functions, but each hydration delivery system in the crowded eco market offers a different environmental pedigree. My Eco Can advertises its "reusable, earth-friendly can made from corn-starch based polylactic acid." The Eco-Canteen is a "BPA free, food grade stainless steel carabiner" that's "made in a sustainable manner in China." The Rive's glass water bottles "combine fashion, function and sustainability" and are free of BPA, phthalate, PVC, cadmium, and lead. A portion of H2OMG's sales go toward making "clean water a reality for families in rural india." Lifefactory cuts to the chase: It claims to make the "purest water bottle on the market."
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