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Home / Articles / News / Tech Today /  Samsung, Apple continue smartphone market share tug-of-war
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Tuesday, May 1,2012

Samsung, Apple continue smartphone market share tug-of-war

As Nokia continues to give up market share, Samsung and Apple are persisting in their tug-of-war to lay claim as the world's top smartphone vendor. And while Nokia's smartphone shipments have nosedived year-over-year for the first quarter, lagging overall sales have made Samsung the number one mobile vendor worldwide.

The overall mobile phone market declined slightly for the first quarter, with shipments down 1.5 percent according to market research firm IDC. Nokia, which had been the number one mobile phone vendor since IDC began tracking the market in 2004, has continued its slide in market share. With overall shipments down 23.8 percent year-over-year, it has now dropped to number two—still holding a respectable 20.8 percent market share.

Unfortunately for Nokia, the competition isn't letting up. Samsung posted a 35.4 percent year-over-year increase in units to take the top spot among all mobile phone vendors. It now holds a commanding lead over Nokia, with a 23.5 percent share. Apple, which became number three in mobile phone sales last quarter after its blowout launch of the iPhone 4S, held its spot. The company still managed to increase shipments 88.7 percent year over year, enough to grab almost 9 percent of the mobile phone market with just its iPhone alone.

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