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Home / Articles / News / Tech Today /  Dish Network's new DVR system eliminates commercials
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Tuesday, May 15,2012

Dish Network's new DVR system eliminates commercials

We all used to be annoyed by commercials. Thanks to the wonders of DVR, we’re now just annoyed by the need to fast-forward through commercials, and then maybe also rewind for a few seconds if we go too far, and thus still be forced to experience the last few annoying milliseconds of that Zooey Deschanel iPhone ad. But what if there were a way to eliminate advertisements from your TV-watching experience? That’s the pitch behind a new DVR feature released last week for Dish Network subscribers called “the Auto-Hop,” which replaces commercial breaks with a few pregnant moments of black screen.

According to the Wall Street Journal, the feature is part of a larger system called “The Hopper” — which is available for an extra $10 to Dish subscribers — and it’s already proving controversial.

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