Despite a rollercoaster year with a lot of missteps, Netflix still managed to become the largest U.S. online movie service based on revenue in 2011, according to market intelligence firm IHS iSuppli.
In fact, Netflix’s rise in the domestic online movie market was quite
meteoric. Netflix’s market share grew to account for 44 percent in 2011,
up from less than 1 percent in 2010.
But as Netflix saw its star power soar, previous leader Apple and its
iTunes entertainment platform dropped to 32.3 percent of the market
share in 2011, down from a 60.8 percent in 2010. Nevertheless, IHS
pointed out that Apple still secured strong revenue growth for the year
overall.
