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Home / Articles / Today / Tech Today /  Facebook Scoops Up Face.com For ~$100M To Bolster Its Facial Recognition Tech
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Monday, June 18,2012

Facebook Scoops Up Face.com For ~$100M To Bolster Its Facial Recognition Tech

After about a month of speculation, Facebook has finally announced its acquisition of Israeli facial recognition technology Face.com.

We’ve heard from multiple sources that the acquisition price was around $100m, with others reporting that the price was between $80m-$100m. This is absolutely not an acqui-hire, as Facebook will be taking full advantage of the company’s technology and the advancements it’s made on mobile — perhaps to finally include mobile tagging options for photos.

As Face.com’s speciality is mobile facial recogition, it could potentially allow you to upload a photo to Facebook while on the go, instantly receive suggestions of whom to tag, and  confirm the tags with one click.

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