“It’s a PC that is a great tablet, and a tablet that is a great PC,” said Steven Sinofsky, President of the Windows and Windows Live Division.
Sounds simple enough, right? No, most decidedly not. Surface is much, much more than a new tablet platform. It’s also Microsoft’s first fully branded computing device — an ambitious new development direction after years of making only simple computer peripherals. And Surface is also a challenge to every hardware partner in Microsoft’s OEM stable.