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Home / Articles / Today / Tech Today /  Google spends another $200 million on YouTube channels as partners learn to reinvent TV
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Tuesday, July 31,2012

Google spends another $200 million on YouTube channels as partners learn to reinvent TV

Google has already spent some $200 million on premium YouTube channels in order to attract premium content and advertisers, and today the Wall Street Journal reports that Google will invest another $200 million into the program. Channel partners have thus far had mixed success creating content for YouTube, but they're rapidly learning how to deliver effective premium content on the platform.

MyISH director Larry Aidem told the Journal that "the audience wasn't big on talking heads," so he hired a familiar YouTube personality to deliver more mainstream news. As it happens our sister site SBNation operates a premium YouTube channel, and Chad Mumm, Executive Director at Vox Studios, had similar comments about the challenges and successes of online video.

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