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Friday, August 3,2012

NBC Olympics Site Delivers 75M Video Streams, 744M Page Views

NBC has been raked over the coals for continuing to tape-delay TV coverage of the biggest events of the 2012 Olympic Games in a world where the internet makes the results so readily available to the general public. But in other respects, the venerable TV network is dealing with this internet thing just fine.

On Friday, NBC said that after a week of competition in London, its website — NBCOlympics.com — has served up over 744 million page views, up from a mere 160 million during the Beijing games four years ago. The site has also streamed over 75 million video feeds to viewers around the globe, according to NBC.

Gary Zenkel, the president of NBC Olympics, released a statement praising his own group for the lengths they went to ensure that the world could follow the games on the net. “The result has been record-setting viewership, traffic and engagement on all of our platforms,” he said. “We could not be more satisfied and are looking forward to continuing to extend access to these incredible Games on multiple screens.”


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With how easy it is to get stable Wi-Fi access it’s not surprising to see the Olympics attract so many viewers online. I imagine the numbers will keep climbing the final week. I am part of the millions that have seen some of the Summer Games online; I’ve used the Dish Remote Access App for my iPhone to catch live coverage and recorded matches on my DVR. Last night’s performance by Phelps was amazing; I saw him earn another gold medal on my commute to Dish this morning. His performance in London has confirmed that he is one of the greatest Olympians in history!