In 2010, the CEO of the American Soy Association reported that the organization has been closely monitoring progress in the development of offshore fish farming legislation and meeting with congressional staff on the topic. In March 2011, it endorsed a controversial plan that would allow such fish farming or “aquaculture” in the Gulf of Mexico. In September 2011, a press release was issued announcing a new marine fish farm project that would “revolutionize sustainable agriculture.” The source of the release? The Illinois Soybean Association.