NBC Universal Chief Executive
During a conference call with analysts to discuss
Much of the
“The real key to turning around
the same as a year ago, when the network began trying to dig out from
the Leno disaster. Burke said he and other company leaders will soon
For the quarter ended
Analysts wanted to know whether a
But Burke refused to reveal that page of his playbook.
“We’re in business to make money, and our approach
is going to be disciplined,” Burke said. “As it relates to the Olympics
those are two fantastic properties and would love to have them, but we
would like to make money. … At the end of the day, we are not going
to do anything that doesn’t have a business plan that pencils out.”
in revenue, an 8 percent decline from the year-earlier period. The
studio’s losses were due to increased marketing costs for its upcoming
films, lower DVD sales and some duds at the box office.
“We are well aware of the challenges in the film
business, and the fact that the DVD business has declined,” Burke said.
“But part of it is that we need to make better films — and that’s a
real area of focus for us as well.”
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