Olympics Bring Home the Gold for Ailing Music Business

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Flo-Rida

The athletes haven’t been the only ones achieving victory at the 2012 Summer Olympics in London. In a year when the only million-selling album in the U.S. actually came out last year,
the music business has been getting a promotional boost out of the
whole Olympic spectacle. See, the jocks and the punks aren’t so
different after all. It’s like The Breakfast Club.

Not that the music benefiting from Olympic exposure is necessarily punk. Not in any way, shape, or form. American Idol winner Phillip Phillips’ comfort food offering “Home”
has maybe gotten a bigger Olympic bump than just about any other
recording. The track’s frequent use as a theme during NBC’s women’s
gymnastics TV coverage has industry insiders predicting it will sell
about 200,000 downloads for the week ending Sunday, August 5, according
to Billboard. For comparison, only Flo Rida’s “Whistle” topped the 200,000 download mark last week.

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