Two years after paying
“We are currently evaluating strategic alternatives
with respect to Bebo, which could include a sale or shutdown of Bebo in
employees. “As we evaluate our portfolio of brands against our
strategy, it is clear that social networking is a space with heavy
competition, and where scale defines success. Bebo, unfortunately, is a
business that has been declining and, as a result, would require
significant investment in order to compete in the competitive social
The deal had a lot of detractors who complained that
Ultimately the service languished, falling behind competitors like
Facebook. Bebo attracted 5 million unique U.S. visitors in February,
down 12 percent from the same period a year earlier, according to
comScore. Facebook boasted nearly 112 million unique U.S. visitors in
February, almost double the number a year earlier.
Tech pundits began writing Bebo’s obituary. Bebo president and ex-Googler Joanna Shields left
(c) 2010, Los Angeles Times.
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