Battle over fracking hits New York airwaves

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The state of New York will announce new rules to allow fracking, ending a long holdout against the oil and natural gas drilling technique, reported CBS News Sunday.

The rules aren’t known, and won’t be released until around Labor Day. But until then, the public relations battle rages on.

Both pro- and anti-fracking groups have launched TV spots arguing their case to the people of southwest New York, along the state’s border with Pennsylvania, where fracking is most likely to be widespread. The area sits on the Marcellus Shale Formation, which is known to contain natural gas.

Right now, polls show New York residents split on the issue. It remains to be seen how the public will react to the new rules.

See the story and watch one of the ads at Grist.