Perhaps Zynga will have the last laugh on its multimillion-dollar OMGPOP/Draw Something purchase after all.
Hollywood trade paper Variety reports
that CBS has outbid “multiple networks” to nab a pilot episode of a
primetime TV show based on the Pictionary-like game Draw Something.
The OMGPOP-developed app shot out of the gates in February —
exceeding 50 million downloads and boasting more than 14 million daily
users by April — only to see its daily average user base drop by nearly
half by late May. The plunge had some investors wondering if Zynga paid
too much for OMGPOP.