Even if defeated, anti-GMO movement gains ground

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California’s Proposition 37, which would require food producers to label foods that contain genetically modified organisms, may not pass today. Support for the measure has dropped in the face of a massive advertising campaign from Monsanto and other massive corporations.

But the success of this particular measure is only part of the picture. On a larger scale, the movement to label GMOs has made significant strides just by garnering public support and making the issue known.

Visibility is often the first step to bringing an issue to the front of people’s consciousness. And the anti-GMO movement seems to be on the way to that.

See the story at Grist.