Early this morning, Greenpeace mounted a satirical billboard near
Shell’s Houston headquarters featuring a family of polar bears with the
slogan “You can’t run your SUV on cute. Let’s Go.” Greenpeace chose the
ad from more than 10,000 user-generated online submissions to ArcticReady.com,
a Web collaboration with Yes Lab designed to heighten awareness of
Shell’s plan to exploit melting sea ice to drill for oil in Alaska.
The site has received more than 1.8 million pageviews just in the past week, and has been featured in the Financial Times, Forbes and the Los Angeles Times,
as well as a host of other outlets. The billboard has taken this online
activity from Arctic supporters and placed it in front of hundreds of
Houston commuters traveling on I-10 East toward One Shell Plaza.