NBC Olympics Site Delivers 75M Video Streams, 744M Page Views


NBC has been raked over the coals for continuing to tape-delay TV
coverage of the biggest events of the 2012 Olympic Games in a world
where the internet makes the results so readily available to the general
public. But in other respects, the venerable TV network is dealing with
this internet thing just fine.

On Friday, NBC said that after a week of competition in London, its website — NBCOlympics.com
— has served up over 744 million page views, up from a mere 160 million
during the Beijing games four years ago. The site has also streamed
over 75 million video feeds to viewers around the globe, according to

Gary Zenkel, the president of NBC Olympics, released a statement
praising his own group for the lengths they went to ensure that the
world could follow the games on the net. “The result has been
record-setting viewership, traffic and engagement on all of our
platforms,” he said. “We could not be more satisfied and are looking
forward to continuing to extend access to these incredible Games on
multiple screens.”

Read more…