With the construction industry still recovering in the U.S.,
companies offering “green” services may be able to set themselves apart
and grow business faster, according to a survey conducted by McGraw Hill Construction.
In 2011, green builds in the residential sector made up 17 percent of
construction, totaling $17 billion in economic activity. And the value
of the residential green building market is expected to grow fivefold by
2016, taking up to 38 percent of the market and representing $87
billion to $114 billion.
McGraw Hill defines a green building as “one built to LEED standards,
an equivalent green building certification program, or one that
incorporates numerous green building elements across five category
areas: energy efficiency, water efficiency, resource efficiency,
responsible site management and improved indoor air quality.”