Twitter today unveiled a new advertising tool that will let companies target their tweets at specific users.
With targeted tweets, companies can post messages that only appear for users in specific regions or on certain devices.
“Until today, it’s been impractical to send these kinds of highly
tailored Tweets, since there was no way to reach people in New York
without also reaching followers in Norway, Nebraska and Nigeria who
can’t take advantage of your offer,” Twitter said in a blog post.
Going forward, however, global brands can send tweets at different
times with tailored messages for specific countries. “Mobile app
providers who only want to reach customers on one device can do so
without also sending the message to desktop users,” Twitter said.