Fake wine takes a toll on everyday consumers

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Two years have passed since a federal jury convicted Rudy Kurniawan, a prominent wine collector, of fraud for selling counterfeit wines. When the FBI raided Kurniawan’s home in March 2013, they discovered thousands of fake wine labels and hundreds of bottles and corks. He’s currently serving a 10-year prison sentence. Kurniawan’s conviction brought attention to the scourge of counterfeit wines. It also forced the auction industry to clean up its act and dedicate more resources to authenticating old bottles.

But wine enthusiasts remain on edge. 

Kurniawan showed how much money could be made with fake wines. At a single auction hosted by Acker Merrall & Condit in 2006, he netted nearly $25 million. Plenty of Kurniawan’s concoctions remain in circulation. And suspect wines continue to surface. Last month in Hong Kong, for example, a new auction house called Dragon 8 pulled many lots from its debut after counterfeit experts raised serious concerns on WineBerserkers.com, an online bulletin board.

Some have argued that wine fraud is a victimless crime. Wine writer W. Blake Gray called Kurniawan a “hero” since “the wine-auction scene is full of powerful assholes.” But fake wines take a toll on everyday consumers — those passionate oenophiles who can’t afford cases of grand cru Burgundy or firstgrowth Bordeaux but can afford the occasional splurge on a single, special bottle.

Consider John Brooks, a retired Air Force major general who now considers himself a full-time wine enthusiast.

Brooks grew up in a house where wine — typically sweet, simple and German — was often on the table. One Christmas, his father received a case of wine from his company. It was a dry red, and year after year, Brooks’s father tried to serve it with holiday meals. But Brooks and his mother kept saying no, sticking with the simple white instead. Eventually, his father drank the wine on his own.

After Brooks caught the wine bug, he realized that the wine his father kept trying to push was 1961 Château Lafite Rothschild. Of Bordeaux’s five first growths, Lafite is the most famous. Arguably, 1961 is Bordeaux’s greatest vintage ever.

In 2012, the first Father’s Day without his dad, Brooks realized that some of his grief was tied up with the wine and the missed chance to drink something so legendary with his father. But he then realized that it was also an opportunity. If he ever had a chance to drink 1961 Lafite, it would offer one more moment with his dad.

In late 2012, Brooks might have had that opportunity. 

“I was drinking my way up the California coast with my wife, and we went to dinner at a restaurant in Santa Barbara County. I looked at the wine list. There it was. 1961 Lafite. $1,300. I was so tempted. It was my chance to drink it ‘with my dad,’” he explained.

“But could it be real?” he wondered. “After agonizing, I decided I could not risk paying $1,300 for something that wasn’t real.”

Brooks’s story tugs at the heartstrings. But similar stories abound. 

The wine world is packed with passionate enthusiasts of humble means. These consumers chase history’s greatest wines, knowing that sometimes, such wines can offer spiritual experiences. But today, with so many counterfeits on the market, it’s becoming harder and harder to figure out what’s real.

David White is the founder and editor of Terroirist.com, one of the world’s most popular wine blogs. His columns are housed at GrapeCollective.com.