‘Avatar’ becomes king of the (box office) world

LOS ANGELES — Self-proclaimed “king of the world” director James Cameron has upstaged himself.

The filmmaker’s sci-fi fantasy epic “Avatar” has
surpassed his own 1997 record-setting disaster movie “Titanic” to
become the highest-grossing movie ever, not accounting for ticket price
inflation, foreign currency fluctuations and surcharges on 3-D screens.

Through Monday, “Avatar” racked up $1.85 billion in worldwide ticket sales, edging past “Titanic’s” $1.84 billion — a feat it achieved in less than 40 days, according to the film’s distributor, 20th Century Fox.

“Avatar’s” domestic take of $554.9 million still slightly trails “Titanic’s” $600.7 million, but overseas it has taken in slightly more, $1.30 billion to the earlier film’s $1.24 billion.

However, “Titanic” still rules the universe in terms
of how many people went to see it compared to the number that have
lined up for “Avatar.”

As Bruce Nash estimates on his box office site the-numbers.com, domestic ticket sales for “Avatar” would have to reach $925 million
in today’s dollars to match, on an inflation-adjusted basis, the box
office that “Titanic” achieved in 1997. Given the current estimated
average ticket prices of $7.46, “Avatar” still needs to
sell about 50 million more tickets before it matches the
inflation-adjusted domestic gross of “Titanic.”

While it may be a long shot that “Avatar” would ever
reach that milestone, the film continues to have staying power. Its
weekend-to-weekend box office declines have been minimal compared with
that of a typical movie.

In its sixth weekend, the movie dropped only 18 percent domestically and 16 percent internationally, according to Fox.

“Avatar” is still playing on 16,000 screens worldwide, with 72 percent of its ticket sales coming from 3-D screens.

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