Incensed politicians, angry fans, boycotting retailers: What
might be the biggest video game launch in history has more than its share of
controversy.
But in the eye of the contentious hurricane that swirls
around the upcoming launch of “Call of Duty: Modern Warfare 2,”
developer Infinity Ward appears unfazed.
“It’s very exciting,” said Infinity Ward’s Robert
Bowling, whose title changed from community manager to “creative
strategist” as the buzz began to swell for “Modern Warfare 2.”
“I’m fully expecting it to do very well. I’m expecting good things.”
And he should be. Set in modern times, the first-person
shooter has already broken the record for most pre-orders, according to
national retailer GameStop.
And industry analyst Anita Frazier says there’s a very good
chance it will break “Halo 3’s” record for 3.3 million copies sold at
launch.
“The previous best-selling ‘Call of Duty’ games (across
all platforms) in its launch month is a tie between (“Modern
Warfare”) and ‘COD World at War’ with 2.3 million units including those
generated by PC sales at retail,” said Frazier, who tracks sales numbers
for the NPD Group. “For the title to exceed ‘Halo 3’ first month sales,
‘COD: MW2’ would have to best its previous best launches by 43%.
“That’s a big number to increase, but is it possible?
Yes, with what is being reported about pre-sells and the general level of buzz
that this game is generating, it’s possible. There are also a number of
high-interest special edition SKU’s launching for this game as well.”
But all of that buzz, and those millions of pre-orders,
means a lot of people are paying very close attention to what developer
Infinity Ward is doing this time around with the game.
Fans have been carefully tracking every bit of information
dropped about the game, from the night vision goggles that will be included
with some special editions of the title, to plot twists and the way the game
will be handled on different platforms.
“We have come to a realization with this game that
anything that can leak will leak,” Bowling said. “When our night
vision glasses went into production, the guys making them figured out what they
were for and put them on and took pictures of them.”
The leaks have reached such a fevered pitch that Bowling
recently advised gamers to avoid the internet altogether if they wanted to have
a pristine experience playing through the game.
Soon after, word and video hit of a level in the game that
seems to involve player-controlled terrorism. Despite the game being weeks from
release, Australian politicians were up in arms about the notion and eventually
publisher Activision released a statement defending the game and saying players
will have the option to skip it.
But that short lived controversy was nothing compared to the
ire raised by the developer’s approach to the PC version of the game. When news
hit that PC gamers would have less control over the way they play online it
ignited a firestorm of seething disappointment, online petitions and, in at
least one case, a cash donation to a competing video game.
{::PAGEBREAK::}
Bowling and the company defend the decisions made to make
the PC game more accessible.
“We have protected what our veteran gamers love about
the game, but are also catering to different play styles and rewarding those
different play styles,” Bowling said. “Accessibility was a major
focus for ‘Modern Warfare 2.'”
And Bowling denies that Infinity Ward and Activision are
more focused on making the console versions of the game than a solid PC
version.
“We make a fantastic PC game,” he said.
“‘Modern Warfare 2’ is our most feature-rich PC game yet.”
When asked if the next “Modern Warfare” would be
on the PC, Bowling said he doesn’t even know yet what Infinity Ward’s next game
will be.
Bowling believes that the outcry against Infinity Ward’s
design decisions by some PC gamers is a case of a loud minority, and not the
sentiments of the majority.
“We have 14 million players on ‘Call of Duty 4: Modern
Warfare,'” he said. “The hardcore gamers make up a smaller core of
that, and PC gamers are the smallest group of that core.
“It is a very vocal community and they are all
online.”
The outcry is perhaps also the offshoot of a game developer
being so engaged with their community.
“Our community gets so invested in our games,”
Bowling said. “Therefore they feel, and rightfully so, that we should
justify every design decision to them. I think that it’s very important to
understand that you should be very involved in your community and work with
them, but not to be held prisoner to their demands.
“We know our game very well. Some of the stuff you have
to put in there and have faith in your design. Some things don’t sound good out
of context. You don’t see the beauty of them until you experience them for
yourselves.
“It’s a very fine line.”
Brian Crecente is managing editor of Kotaku.com, a
video-game Web site owned by Gawker Media. Join in the discussion at
kotaku.com/tag/well-played. Via McClatchy-Tribune News Service.
