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Home / Articles / Boulderganic / Environment Today /  Greenpeace Launches ‘Arctic Ready’ Campaign outside Shell Headquarters
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Thursday, July 19,2012

Greenpeace Launches ‘Arctic Ready’ Campaign outside Shell Headquarters

Early this morning, Greenpeace mounted a satirical billboard near Shell’s Houston headquarters featuring a family of polar bears with the slogan “You can’t run your SUV on cute. Let’s Go.” Greenpeace chose the ad from more than 10,000 user-generated online submissions to ArcticReady.com, a Web collaboration with Yes Lab designed to heighten awareness of Shell’s plan to exploit melting sea ice to drill for oil in Alaska.

The site has received more than 1.8 million pageviews just in the past week, and has been featured in the Financial Times, Forbes and the Los Angeles Times, as well as a host of other outlets. The billboard has taken this online activity from Arctic supporters and placed it in front of hundreds of Houston commuters traveling on I-10 East toward One Shell Plaza.

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