More and more, multi-day and multi-headliner music festivals are carrying the concert industry, according to the article linked below. And booking companies are ramping up the festivals to match.
This year alone, LiveNation added nine new festivals across the country, the concert company said. More and more, says AEG Live President and CEO Randy Phillips, festivals the company plans are “minifests,” smaller events in smaller markets like Columbus, Ohio and Pryor, Okla.
See the story at Variety.